COOL
FORGED
Web studio · Caerphilly, South Wales

Raw ideas in. Forged in Wales.

Websites, booking systems and digital tools that help small businesses get more customers and waste less time.

Hammered into shape by hand, built to take a beating, delivered gleaming. No agencies, no nonsense.

For small businesses, trades and local firms across South Wales.

Strike the headline
Scroll
On the anvil

What we forge

/ 01

Websites

Fast, high-performing websites designed to help small businesses compete with much bigger companies. Mobile-first, search-friendly, and built to convert visitors into customers — not just look pretty.

/ 02

CRM Systems

Custom pipelines that track every lead, job and customer so nothing slips through. Built around how you work — not how software vendors think you should.

/ 03

Spreadsheets & Dashboards

Job trackers, cost calculators, quote sheets, booking logs — heavy-duty Excel tooling with the ugly manual work automated away. Numbers you can actually run a business on.

/ 04

Google Business Profile

The free listing that puts you in the local map results when someone searches for what you do. Set up properly: categories, services, opening hours, service areas, photos, contact details and a review-request link so you start building a rating. One recent client profile was seen 31 times in its first week.

Already have a profile? We'll optimise it — £75, no website needed.

/ 05

Automation

Booking forms, quote calculators, follow-up flows and the boring repetitive jobs — wired up to run themselves while you get on with the real work.

The method

From furnace to finish

1200°C
Week 1

Heat

We dig into your business — what you sell, who buys it, and what's currently costing you customers.

900°C
Week 1–2

Hammer

Design and build, fast. You see real progress in days, not months, and you shape it with us as it forms.

400°C
Week 2

Temper

Testing on real phones, real screens, real customers. Refined until it's hard-wearing and flawless.

Tempered
Week 2–3

Deliver

Launched, handed over, and supported. Cooled to gun-blue and built to last — you own it outright, no hostage fees, no lock-in.

In plain English: free chat about your business → we recommend what's actually worth doing → we design and build it → you see it live and we tweak it together → it goes live and we're still here afterwards.

Trusted by local businesses across South Wales

Out of the fire

Recent work

In detail

How it actually went

4Local businesses live
7Days to first working version
31Google views, one profile, week one
~£10A year to run — just the domain

Porky's Pic'ups

Taxi & waste clearance · Caerphilly

What he needed

Bookings coming in by phone and Facebook message, with no central record of who was going where and when.

What we built

  • Booking site with enquiry form
  • Private admin diary
  • Installable as an app — no app store
  • Click-to-call and WhatsApp
  • Google Business Profile set up

What changed

Bookings arrive in one place instead of three. The Google profile we set up was seen 31 times in its first week by people searching locally.

View live website →

Stuart's Executive Travel

Executive & airport transfers

What he needed

A premium private-hire operator relying on repeat customers and referrals, with nothing online to win corporate or airport work from people who'd never met him.

What we built

  • Premium site to match the service
  • Quote request form
  • Fleet section — minibus and saloon
  • Coverage across the valleys and airports
  • Installable as an app

What changed

Something to send a business customer that looks the part, with a fixed-quote enquiry route instead of a phone number and hope.

View live website →

Pork Scrappings & SJ Travel

Waste clearance · Minibus hire

What they needed

Both were running on Facebook posts alone — no way for a customer to request a price without messaging and waiting.

What we built

  • Sites built to each brand
  • Quote request forms
  • Job galleries
  • Installable as apps
  • Local search setup

What changed

Both now have somewhere to send people that takes a proper enquiry, works on a phone, and doesn't disappear down a feed after two days.

View live website →
Who we work with

If you serve local customers, we build for you

Plumbers & heating engineers Taxi & private hire Minibus & group travel Electricians Builders & groundworks Waste & clearance Landscapers Cleaners Dog groomers Barbers & salons Pubs & food Shops & small retailers Start-ups

Not on the list? That's fine — tell us what you do and we'll say honestly whether we can help.

Getting found, getting used

Built to be found — and used on a phone

Local SEO, honestly

Nobody can promise you the top spot on Google, and anyone who does is selling you something. What we do is build your presence so Google properly understands your business and local customers can find you.

  • Google Business Profile set up and optimised
  • Location and service targeting in the copy
  • Search-friendly page structure and headings
  • Page titles and descriptions written properly
  • Business schema so Google reads your details correctly
  • Consistent contact details everywhere
  • A review-request link so your rating builds
  • Analytics set up where it's useful

Built for the phone in your customer's hand

Most people who find a local trade or taxi firm are standing outside holding a phone, often in a hurry. That's who we design for first.

  • Loads fast, even on a bad signal
  • Mobile-first — designed on a phone, not shrunk to fit
  • Tap-to-call straight to your mobile
  • WhatsApp button where you use it
  • One-tap directions to you
  • Short enquiry forms that people finish
  • Add-to-home-screen so you sit next to their apps
Yours, properly

Not a template. Not a package. Your business.

Built around you

Every build starts with your business, not a theme someone else already sold a hundred times.

  • Your branding and colours
  • Your services, in your words
  • Your photos and your content
  • Your contact routes — call, WhatsApp, form, whatever you actually use
  • Your customer's journey from finding you to booking you

You own everything

On final payment, the lot is yours. No proprietary platform, no hostage fees, no requirement to stay with us.

  • The website and all its code
  • The design
  • The content and images
  • The domain name, registered in your name
  • Your Google Business Profile, owned by you

Running cost afterwards: roughly £10 a year for the domain. That's it. Take it to another developer whenever you like — nothing is locked.

Beyond the website

More than websites

A website is often only half the problem. If a job in your business is slow, manual or living in a notebook, it can usually be built into something better.

Custom Excel spreadsheets Sales dashboards CRM systems Job sheets & cost trackers Booking systems & diaries Quote calculators Customer databases Automated follow-ups Job sheets & trackers Reporting packs Bespoke business tools

Priced per job after a look at what you're doing now — tell us the problem.

In their words

What clients say

No surprises

What happens after launch

Still here afterwards

  • First small tweak after launch — free
  • Any update after that — £25 each, flat
  • New pages or sections — £45
  • Google Business Profile management
  • New features as the business grows

No monthly retainer, no support contract. You pay when you actually need something.

Simple. Clear. No surprises.

50% to startBuildYou approve50% on launch
  • Fixed price agreed before any work starts
  • Free live preview before you pay the balance
  • You own the code, design and domain outright
  • No lock-in — take it elsewhere whenever you like
Why Forged

Built for real businesses

Most digital agencies understand websites. We understand businesses.

We build for small businesses because that's who we understand — the ones where the owner answers the phone, does the job and does the invoicing afterwards. That shapes everything we build.

We build websites, CRM systems and automation that help businesses win more customers and save time. Every tool is built to earn its keep — because we know which problems actually eat your week, and we build the tools that kill them.

You deal directly with the people building your project — from the first conversation to launch and after. No account managers, no salespeople, no agency overhead — just honest advice and work built properly.

  • Same people start to finish — no handovers
  • Fixed pricing agreed before work starts
  • Fast turnaround — most sites live in a week
  • No lock-in and no monthly fees
  • You own it outright — code, design, domain
  • Built in Wales, for Welsh businesses
  • Built to earn its keep, not just to look nice
  • No jargon — plain answers to plain questions
4
Local businesses live and running
7
Days — first working version delivered
100%
Yours — you own everything we build
£0
Surprise fees or lock-in contracts
The shortlist

Why clients choose Forged

Direct to the makers

You speak to the people building it — no call centres, no account managers, no middlemen.

Fixed pricing

Agreed upfront. No surprise invoices later.

Built in Wales

Local, reachable, and easy to sit down with.

You own everything

No lock-in, no hostage licensing — it's yours outright.

Fast turnaround

First working version in around 7 days, not months.

Business-first thinking

Built to win you customers and save you time, not just to look nice.

Strike while
it's hot

Tell us what you need and we'll tell you what we'd recommend — no pressure, no obligation, no sales team. Free chat, honest answer, fixed price before anything starts.

Message received — we'll be in touch within one working day.

★★★★★

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